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Technology

BAE 101: Introduction to E-Commerce


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About

This course consists of two parts: (1) a primer on the language and tools of the internet; (2) an explanation of the underlying concepts, issues, systems and management opportunities, challenges, and strategies in successfully developing and maintaining electronic commerce. Initial exposure to infrastructure design, server management, security, implementation, marketing and strategy will be given through lectures and case studies.

 

Pre-requisite Course: None
 
Course Objectives:
 
This course aims to provide business management students, who will be tomorrow’s managers, with a thorough grounding in electronic commerce in order to be effective and successful managers in the future. To really understand e-commerce, students must understand the relationships among the e-commerce business concerns, Internet technology, and the social and legal context of e-commerce. Thus, the course will present material that explores the business, technological, and social aspects of e-commerce.
 
Specifically, students are expected to:
  1. Understand and explain the language used in electronic commerce
  2. Understand the history and development of global electronic commerce and how it has impacted traditional business practices
  3. Understand the basic economic and business forces driving e-commerce
  4. Have a basic understanding of e-commerce business models
  5. Describe how the Internet and World wide Web infrastructure and other evolving standards support e-commerce
  6. Describe different electronic commerce payment systems
  7. Recognize the challenges and complexities of the marketplace for ecommerce (i.e., marketing, advertising, consumer demographics)
  8. Understand the procedures for starting and setting up an e-commerce businessBe familiar with ethical, social, political, and regulatory policy issues that affect e-commerce.
Textbook:
  • Kenneth C. Laudon, and Carol Guercio Traver, E-commerce: business, technology, society, 1st Edition. Addison Wesley, 2002
Methodology:
 
The major source of information will be the textbook. As students read the assigned textbook material, they should pay particular attention to the key concepts, review questions, and case studies at the end of the chapters, which will be submitted to the instructor. As the material is very conceptual, PowerPoint presentation slides will be shown, to provide visual framework and reinforce learning. Research work using the Internet will encourage the students to apply concepts learned, and will also supplement knowledge acquired in class. A group paper will be presented and submitted at the end of the course. Long examinations, graded recitation, and short quizzes, will be given to test acquisition of knowledge.
 
Course Requirements:
Written long tests, unannounced quizzes, case problems, graded recitations, a group research paper on real-world e-commerce business.
 
Grading Systems:
Class Standing
  • Ave. Grade of all written tests (at least 3)=55%
  • Ave. Grade of all unannounced quizzes=5%
  • Ave. Grade of all case problems and home works (at least 5)=10%
  • Group project =25%
  • Affective Domain (Attendance/Behaviour/Attitude)= 5%   ­
  • TOTAL = 100%