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Technology

BA 1103: Internet Business Strategies


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About

This course integrates and tests the student’s grasp of the body of language gained throughout the course of study, consisting of both the technical and business acumen aspects.

Number of Units – 3
 
Objectives:
            At the end of the course, the students are expected to:
1.      Develop critical thinking skills and reasoning ability through class discussions, case studies, film showing, recitations and other class activities.
2.      Recognize the necessity of conserving our natural resources.
3.      Develop a sense of social responsibility.
4.      Express their insights and thoughts freely and creatively on national policies and issues.
5.      Construct business matrices.
6.      Use case studies from which internet business strategies can be derived.
 
Reference: David, Fred R., Strategic Management. 9th Ed. Prentice Hall, 2001.
 
Course Requirements and Weights:
 
            Class Participation/Recitation                                                   30%
            Written Analysis of Case (WAC)                                             30%
           
            Option 1: For Group Project Defense
            -Individual Oral Defense (average grade from panelists)                     20%
            -SMP Paper (group grade; average grade from panelists)                     10%
            -Peer Evaluation* (average grade from group members)                     10%
            TOTAL                                                                                    100%
 
*Peer Evaluation - A group is entitled to do a peer evaluation only after getting a passing grade in their SMP paper. In other words, if the group’s SMP paper grade is an F, they automatically get a 0 in their Peer Evaluation.
 
OR
 
            Class Participation/Recitation                                                   30%
            Written Analysis of Case (WAC)                                             30%
           
            Option 2: For Individual Project Defense       
            -Individual Oral Defense (average grade from panelists)                     20%
            -SMP Paper (average grade from panelists)                              20%
            TOTAL                                                                                    100%