BSA 33: Marketing (Accounting)
Class
About
This course is designed to familiarize the student with basics of marketing, principles, functions and activities. It deals with the identification of the target market, competition, sales forecasting and formulation of marketing mix. Also, course deals with principles, practices and systems of marketing products and services to the target market. This presents the basic elements of the marketing system, including product planning, pricing, promoting and distributing things to be marketed. It likewise involves the systematic development of these elements and adequate consumer education, developing relationship marketing system and introduction to the global environment of the business entity with the end-goal of effectively channeling the right products and services to the right consumers at the right time and at the right price.
Prerequisite: MG 101 – Business Organization and Management
References:
- Marketing Management, 11th edition, 2007, Philip Kotler
- Principles of Marketing, 2007, William Stanton
- Elements of Marketing, 2007, Ruby F. Alminar-Mutya
Course Objectives:
At the end of the course, students must be:
- Familiar with the concepts of market, philosophies of marketing management and other terminologies related to the course.
- Recognize the differences among brand, package, and label; must recall product planning and development concepts among existing products and services.
- Comparatively analyze laws pertaining to trademark, tradename, patent and copyright.
- Able to know concepts of pricing and strategies, thus being familiar with the basic quantitative approaches in determining the reasonable or fair prices.
- Understand channels of distribution, physical distribution and be able to construct diagram of marketing organizations’ distribution systems.
- Appreciate importance of promotional activity, consumer education and knowledge of consumer basic rights and responsibilities as Filipino buyers.
- Able to acquire ultimately high sense of values and social responsibility in the marketing environment as a future practitioner in accountancy or entrepreneur, applying the core values of truth, integrity, peace and justice.
Requirements:
- Class participation – recitation, opinion-based discussion and expressions of ideas and reactions.
- Quizzes – announced and unannounced activities, including seat works.
- Case studies and simulation – analyses and presentation
- Assignments – readings, media research and clipping, updated handouts from related agencies.
- Major examinations – preliminary and final examinations.
- Marketing plan – integrating marketing mix elements.
- Plant tour of selected/assigned manufacturing and service companies – assessment of marketing strategies.
- Class citizenship – attendance, classroom behavior and ethics.
EXPECTATIONS FROM STUDENT:
The student’s responsibility is to come to each class prepared. She is also expected to take all examinations on the dates schedule. She should read the assigned problems prior to class. She is expected to attend each class and participate actively in the discussion.
All Entrepreneurship students are expected to be academically honest. Cheating, lying and other forms of immoral and unethical behavior will not be tolerated. Any student found guilty of cheating in examination or plagiarism in submitted course requirements will (at a minimum) receive an F or failure in the course. Plagiarism and cheating refer to the use of unauthorized books, notes or otherwise securing help in a test; copying tests, assignments, reports or term papers; representing the work of another person as one’s own; collaborating without authority, with another student during an examination or in preparing academic work; signing another student’s name on an attendance sheet; or otherwise practicing scholastic dishonesty.
Class average includes:
Quizzes, seatworks, exercises, cases, presentation, recitation, citizenship