This course includes actual participation in or design of marketing events through the study and application of the principles and best practices of event management.

 At the end of semester, the students shall be able to:

1. Manage events in a structured, systematic and organized manner

2. Deliver more safe and secure events

3. Market events through promotions, advertising and public relations

The course aims to promote  integrity, ethics, environmental sensitivity and safety and security in event management.

a. The course will be conducted through: lectures, reporting /presentation of case studies, slide shows and film viewing. Resource speakers will be invited especially in the practical part.

b. Based on current events, requirements may be added or changed.

c. The student is responsible in reading the assigned topic.

a. Group/individual research and presentation of reports

b. Active participation in class discussion

c. Pass quizzes/l examinations/graded recitations

d. Should not exceed more than 5 cuts

e. Submission of all requirements ON TIME based on syllabus

f.  3x5 index card and a 1x1 latest picture

2/3 Class Standing: attendance/attitude in class/assignments/class participation/group and individual reports/quizzes

1/3 Prelim Exam Grade = MIDTERM MARK

2/3 Class Standing and Midterm mark + 1/3 Final Examination = TERM MARK